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Stories of Purposeful Travel
The latest Never Still campaign from RIMOWA features three icons, sharing the stories not of where they travel, but why. Join those who understand that to move around the world is to be moved by it.
The journey goes on...
Discover Jay Chou’s story
Lewis Hamilton embraces a new point of view
World class athlete Lewis Hamilton is accustomed to a life of travel; touring to races across the globe. Now, he journeys with a fresh perspective. From the passenger seat, he is focusing on more than the road ahead, but embracing and learning from the world around him.
A quote:“THE MORE YOU TAKE IN,
THE MORE YOU CAN GIVE OUT.”
Rosé explores what home means
For global superstar ROSÉ - born in Auckland, raised in Melbourne, now living between Seoul and Paris - travel has expanded her definition of Home. As she settles into life in Paris, she reflects on where she’s been, where she dreams of going and how travel can open our minds to new people, new cultures and new places to call home.
A quote:“HOME ISN’T WHERE WE’VE BEEN.
IT’S WHERE WE’RE GOING.”
Kylian Mbappé inspires a wave of progress
Football prodigy Kylian Mbappé knows that every movement creates a ripple effect. Through his foundation - Inspired by KM - he opens doors for the next generation, expanding their horizons especially through travel. Together they find inspiration and foster aspirations with every journey.
A quote:“TOWARDS A DREAM.
TOWARDS THE FUTURE.”
Jay Chou finds his travel rhythm
As a multi-talented musician, Jay Chou knows that travel is an ever-evolving tune. As he moves around the world, he reflects on his journeys, paying close attention to the rhythms of each encounter. Embracing every pace with curiosity, he’s inspired to carve his own path.
A quote:“TRAVEL IS LIKE A MELODY, WITH EACH ADVENTURE EITHER FAST OR SLOW.”
PROGRESS
IT HAS NEVER BEEN DRIVEN BY THE INDIVIDUALISTIC.
BUT BY THE OPEN-HEARTED.
SO TOGETHER,
BECAUSE IT’S NOT JUST ABOUT THE DESTINATIONS WE REACH.
BUT THE IMPACT WE CREATE.
TO NOT JUST MOVE AROUND THE WORLD.
BUT MOVE THE WORLD AROUND US.
A LIFELONG PURPOSE
THAT DESERVES A LIFETIME COMPANION.
BECAUSE PROGRESS,
IT WILL BE WRITTEN,
BY US ALL.
