Data protection


Privacy Policy

Last Updated: 5 September 2018


Thank you for visiting (the " Site"). The Site is operated in the United States by RIMOWA Distribution, Inc., a Delaware corporation (“RIMOWA ”), with an address of 4325 Windsor Centre Trail, Suite 200, Flower Mound, TX 75028.


Protecting the personal data of users and customers is something we take very seriously and we comply with applicable data protection laws.

This privacy policy explains:

- what information we collect in connection with the use of or visits to the Site and the functions it offers (e.g. placing an online order via the Site) as well as what information we collect from you when you visit a RIMOWA store or authorized retailer or otherwise engage with RIMOWA online (e.g., as a result of a promotion or special offer);

- what information third parties might collect from you when you use or visit the Site or engage with us on social media; and

- how we process, use and share this information.

The Site is not designed for, and we do not intentionally collect information from, children or persons under the age of 13. If you are under the age of 13, you may look at our Site but you may not make a purchase or provide us with any confidential information.

If you decide to use the Site or provide information to RIMOWA in store, you are thereby agreeing to the collection, use and disclosure of personal and financial information by RIMOWA under the conditions defined in this Privacy Policy. If you do not accept the terms of this Privacy Policy or any modifications made thereto, please do not continue to use the Site and do not provide RIMOWA with your personal information.


2.1 Overview

Depending on the services provided by us and used by you, your choices and the configuration of your computer (with respect in particular to cookies and other trackers), the personal data concerning you (your " Data") collected and processed by RIMOWA mainly includes:

- Your first and last name,

- e-mail address, billing and delivery address and telephone number (when placing an order and/or creating an account),

- your credit card or bank account details for the purposes of making a payment,

- your past purchases, your gender, preferences and interests (if you create an account),

- information volunteered by you in connection with surveys conducted by us and

- your connection logs.

Your Data is collected for the following purposes:

- to answer your questions sent via e-mail, contact forms and chats,

- to enable you to participate in special promotions or offers,

- to enable you to create a "MyRIMOWA" personal space or guest account (customer account),

- to manage any purchase orders that you may place online and their delivery as well as the applicable warranties,

- to register your products online and to get access to additional services,

- to provide you with a better service – e.g. to find the next store or point of contact,

- to ensure the security of your online transactions, or to prevent fraud and payment defaults (see our T&Cs for more details),

- to manage and optimize your customer relationship with us,

- to improve the functionality and appearance of the website or to customize your experience,

- unless you adjust your browser settings as explained in our Cookie Policy , to better understand your preferences by analyzing your behavior on the Site and to offer you products or services more in line with your interests,

- to send you information about our offers, news and events (newsletters, invitations and other publications)

- to provide individual communications tailored to your personal product preferences, and

- to carry out analysis and develop statistics about the usage of the Site.

Some Data that we collect is mandatory and is marked with an asterisk on the Data collection forms. If you choose not to complete any mandatory fields, we may not be able to process your requests and/or to provide you the requested products and services. Other Data is purely optional and allows us to know you better and to improve our communications and services accordingly.

2.2 Registration and customer account ("MyRIMOWA")

The Site gives you the opportunity to register and create a customer account ("MyRIMOWA"). If you create a customer account, you will automatically be allocated a personal RIMOWA number ("MyRIMOWA ID") which is linked to the e-mail address you have provided. You can use your e-mail address for various RIMOWA processes and procedures (e.g. placing an online order). You can also create a customer account independently of a specific online order. You may not create a MyRIMOWA account if you are under the age of 13.

In order to create the customer account, we collect the data indicated in the corresponding registration form, in particular your first and last name, billing or mailing address and e-mail address, as well as a password that you select yourself (“Master Data”). The mandatory fields in the registration form must be completed in order to register and create a customer account. When we confirm your registration, we will allocate you a personal MyRIMOWA ID under which we will store your Master Data in our customer database. If you use your MyRIMOWA ID and your customer account for an online order or to use a further service, we will save the data collected in connection with the online order/use of the further service under your MyRIMOWA ID.

We can process and use the data stored under your MyRIMOWA account to respond to enquiries about or requests for customer support, for example if you pose a question about registration, about your user account or other functions of your MyRIMOWA account to us, an affiliated company, a RIMOWA retailer or another customer support provider (customer support partner).

We may grant customer support partners limited access to the data stored on our customer database as regards your MyRIMOWA account for this purpose, in compliance with data protection regulations (and usually within the scope of a contract stipulating said services). When you pose a request to us or to a customer support partner, the content of this request is stored under your MyRIMOWA account. This personal information is used solely for handling your enquiry.

We can also give you the opportunity to register for further services using your MyRIMOWA ID and your login details for the customer account. In this case, your Master Data will also be used for the further service in question. We will provide you with separate information on the handling of your personal data in connection with the relevant further service.

You can update or correct any Master Data, including your name, e-mail address, security questions, and other preferences by logging into your MyRIMOWA account and making changes online.

2.3 Orders

You can place an online order on this Site even without registering and creating a customer account ("Guest Order"). In this case, too, we need the data that is relevant to the order (in particular your first and last name, billing and delivery address, information on the method of payment and the corresponding payment details) and that you have to enter during the order process. The mandatory fields in the registration form must have been completed in order to place a Guest Order. We save the information that is collected and arises in connection with a Guest Order in our order data-base in order to process the online order and then to fulfil statutory retention obligations.

If you place an order (on this website, by phone or in a store) using your MyRIMOWA ID and your customer account, we will save the information that is collected and arises in connection with the order under your MyRIMOWA ID in our customer database; this is also done in order to manage any purchase orders and their delivery as well as the applicable warranties and then to fulfil statutory retention obligations.

2.4 Functions on this Site

We also may offer you further functions for which personal data or other information has to be collected, e.g. if you participate in a survey or contest or send us questions or feedback.

2.5 Direct Marketing

We may also send you direct advertising by email based on Data you provide to us. You can always opt out of receiving direct mail communications from us by clicking on an unsubscribe link in any email we send to you.

Our stores may also contact you by telephone or by SMS text message (with message and data rates applying) if you have provided us with your telephone number to confirm a delivery, verify the status of an order or a repair or to suggest a consultation meeting. We do not use text messages for direct marketing. You can always opt out of receiving text messages from us by notifying the store or by sending an email to

2.6 Connection logs

We record every time this Site is visited and every time a file stored on this Site is accessed. This pseudonymous information is saved for internal system-related and statistical purposes as well as security reasons. The information recorded includes the name of the file accessed, the date and time of access, the volume of data transmitted, notification regarding successful access, information on the web browser used, the requesting domain and the IP address of the requesting computer.

2.7 Cookies

In order to make our Site as user-friendly as possible, we – like many other renowned companies – use “cookies”.

You can find further information on the various types and the use of cookies and on how to deactivate them in our Cookie Policy .

2.8 Website Analysis

We use analysis services on this Site to allow us to record information on the use of this Site (e.g. pages or sections that are particularly popular) and to constantly improve our offering.

2.8.1 Google Analytics

This Site uses Google Analytics, a web analysis services offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA (“ Google”). Google Analytics uses cookies. The information on your use of the Site collected by the cookie is usually stored on a Google server in the USA, where it is saved. Google will use the information generated using the cookie on behalf of the operator of this Site to evaluate your use of the Site, compile reports on website activities, and provide us with other services associated with the Site and Internet use. The IP address transmitted by your browser to Google Analytics will not be linked to other Google data.

You can prevent Google from storing the data generated by the cookie relating to your use of the Site (including your IP address) and from processing this data by downloading and installing the browser plug-in that is available here.

3.8.2 BingAds

The Bing service “Bing Ads” & “Bing Remarketing for Search” is used on our website, services of the Microsoft Corporation (“Microsoft”) (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). The application involves the operating mode “Universal Event Tracking”. This enables allocating data, sessions and interactions to a pseudonymous user ID across multiple devices and therefore, to analyze the activities of a user across all devices.


On behalf of the operator of this website, Microsoft will use this information, to analyze your use of the website, to compile reports on the website activities and to provide the website operator with other services associated with the use of the website and the Internet. Furthermore, these purposes constitute our legitimate interest in data processing. The legal basis for the application of Bing Ads is art. 6 sec. 1 lit. f of the GDPR. You can find more detailed information regarding the terms of use and data privacy at


If you access one of our web pages via a Bing advertisement, a so-called conversion cookie is stored on your end device. The conversion cookie allows us as well as Microsoft to determine whether a data subject, who accessed our website via a Bing Ads ad, generated revenue; i.e. made or aborted a purchase. Neither we or other advertisers of Bing Ads obtain information from Microsoft, with which the data subject can be identified.


The information created in this manner on the use of this website is transmitted to a Microsoft server, among others in the USA and stored there. In the process, the complete IP address is transmitted to a Microsoft server outside the member states of the European Union or to other states party to the Agreement on the European Economic Area. The IP address transmitted by your browser in line with Bing Ads is not consolidated with other data from Bing. Under no circumstances will Bing link your IP address to other data. The collection and storage of data can be objected to at any time effective for the future.


3.8.3 ContentSquare

ContentSquare collects statistical audience data to enable its customers to improve the user experience of their sites. The following privacy and security policies specifies ContentSquare’s privacy and security practices in respect to the data and information it receives from Website owners. All ContentSquare’s clients are provided a link ( to publish on their website allowing visitors to exclude themselves from being recorded by the Software. Collected data are not matched with other data sources. ContentSquare does not use any “third party” cookies; internet users cannot be tracked over different websites. ContentSquare retrieves the IP only to compute geolocation (no more precise than the city). The IP is not stored on ContentSquare’s servers.


2.8.4 Hotjar

This Site uses Hotjar, a web analysis services offered by Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta (“ Hotjar”). This service records, on an anonymous basis, interactions between individual visitors to the Site, who are selected at random, and the Site itself. This results in a log showing, for example, mouse movements and clicks, the purpose being to identify potential for improving the Site. Hotjar also uses cookies that are saved on your computer to analyse your use of the Site. In order to prevent information being directly linked to a particular individual, IP ad-dresses are rendered anonymous before they are saved and processed further. Information on operating systems, browsers, incoming and outgoing links, geographical origin and the resolution and type of device is also analysed for statistical purposes. This information does not relate to specific individuals and is not disseminated to third parties either by us or by Hotjar. If you want to stop Hotjar from collecting data, you can find further information here: .

2.8.5 Klaviyo

This Site uses Klaviyo. Klaviyo is a multifunctional email platform that is being used for order related communication as well as the sending of newsletters. It will also generate statistical information that might be used to improve our email communication. The Klaviyo tool will be generating statistical information if you have given your consent to receiving the RIMOWA newsletter.

If you want to stop this tool from collecting data, you can opt-out here.

2.9 Tracking and Facebook Pixel

We use tracking tools including the Facebook Pixel on this Site to better understand your preferences by analyzing your behavior on our Site and to offer you products or services more in line with your interests.

2.9.1 Doubleclick Floodlight Tags

This Site uses Doubleclick Floodlight Tags here.

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

DoubleClick sends a cookie to the browser after any impression, click, or other activity resulting in a call to our servers. If the browser accepts the cookie, the cookie is stored in the browser.

Most commonly, DoubleClick sends a cookie to the browser when a user visits a page that shows DoubleClick ads. Pages with DoubleClick ads include ad tags that instruct browsers to request ad content from our servers. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show DoubleClick ads for this to happen; it just needs to include DoubleClick ad tags, which might load a click tracker or impression pixel instead. The Floodlight Tag will only be collecting pseudonymous data in order to track the success of certain RIMOWA campaigns. It is not going to create a personal profile for you.

If you want to stop this tool from collecting data, you can opt-out here.

2.9.2 Facebook Pixel

This Site uses the so-called Facebook Pixel (Website Custom Audience Pixel). This pixel collects information about the usage of this Site (e.g. products you have looked at) and transmits it to Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA ("Facebook"). Facebook uses this information for advertising and profiling purposes. The Facebook Pixel allows us to target you with individualised advertisement in the Facebook network (e.g. in your Facebook account).

If you want to stop this tool from collecting data, you can opt-out here


2.9.3 CJ Conversion Tags

We may use conversion tags, provided by Conversant Europe Limited. (“CJ Conversion Tags”), for the purposes of correct attribution of our partner’s marketing activity and the performance of our Affiliate program, powered by
You will receive the notice about our use of the Cookies and similar technologies during your first visit of our partners’ web site(s) including request for your consent with use of Conversion Tags. You are the only person who decides if you would like to provide this permission. You can revoke your permission any time.
CJ Conversion Tags collect the following data of the order and/or the form completed on our website:
1.    unique order ID;
2.    quantity of each product purchased;
3.    price of each product purchased;
4.    currency of the transaction;
5.    discount amount (if any);
6.    coupon code used (if any);
7.    marketing channel the sale is attributed to and a last click timestamp;
8.    whether you are a new or existing customer;
9.    dynamic CJ event click token captured on landing page URL.

The processing of such data is also subject to Conversant Privacy Policy


2.9.4  Audience matching services

We also use audience matching services to reach people (or people similar to people) who have visited our Site or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Site, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel (described below) on our Site and may share your email address with Facebook as part of our use of Facebook Custom Audiences. Some technology services, such as LiveRamp, may provide us with their own data, which is then uploaded into another technology service for matching common factors between those datasets.

2.10 Social plugins

"Social plugins" for a number of social networks have been incorporated into this Site. These allow you to recommend content and offerings available on our Site to your friends and other people you know. These social plugins include Facebook, Google+, Twitter, YouTube, Weibu, WeChat and LinkedIn. As the Site provider, we are not aware of the content of the data transmitted or the manner in which it is used by any of these social media companies. You can find further information on the handling of your data by them in their own data privacy policies.

Our social plugins are not activated by default. If you choose to activate a social plugin by clicking on it, you can transmit data to the operator of the social network in question. This data can include, in particular, your IP address, browser information and operating system, screen resolution, installed browser plugins such as Adobe Flash Player, where visitors originated from if they followed a link (referrer), the URL of the current page or in-formation on the use of a certain service on this Site.


Your Data shall be processed by RIMOWA. It is not going to be transferred or made accessible to any third party with the exception of (i) possible subcontractors of RIMOWA (e.g., carriers, providers of hosting and maintenance services of the Site, payment and fraud management service providers, web analysis providers etc.), for purely technical and logistical reasons, (ii) with third parties offering tracking technologies or social plugins (e.g. Facebook plugin, Google+, Twitter) as described above, and (iii) in case of a reorganisation of RIMOWA, including total or partial transfer of assets, merger, takeover, de-merger, and in general any reorganisation transaction.

Your Data may be disclosed to affiliated companies of RIMOWA for purposes of management and optimization of the customer relationship, and to send you information about the offers, news and events of RIMOWA and its affiliated companies. These affiliated companies include RIMOWA GmbH and its subsidiaries.

Finally, RIMOWA may disclose your Data to third parties if such disclosure is required by law, by a regulatory provision or by a court ruling, or if this disclosure is necessary to ensure the protection and defense of its rights.


We may transfer your Data outside of the United States. In such cases we ensure prior to the transfer that the transfer is subject to appropriate safeguards.

A copy of the safeguards implemented by RIMOWA as well as an overview of third country recipients may be obtained by sending a request to RIMOWA by email at or by mail to RIMOWA, 2200 W 32nd Street, Box 619024, DFW Airport, TX 75261.


The Data that is collected and processed under the "Contact" section shall only be kept for the duration of the processing of your request. It shall be deleted thereafter.

Should you decide to create a customer account, your identification Data shall be kept for as long as your account is active and you do not close it. You may close your account at any time. Should your account remain inactive for three (3) years, RIMOWA shall contact you to find out whether or not you wish to maintain your account. Should you not wish to maintain it, your account shall be closed and your Data shall be destroyed.

The Data concerning your purchase orders shall in principle be kept by RIMOWA for a period of time that does not exceed the applicable statutory limitation periods. This Data may however also be viewed from your customer account as long as the latter remains active. Upon closure of your customer account, this Data (i) shall be archived for accounting and evidentiary purposes for the abovementioned statutory limitation periods, or (ii) shall be destroyed if these periods have expired.

Your bank account Data shall be kept secure for the duration that is needed for the confirmation of your purchase order and its payment and shall then be immediately destroyed. In case of a payment default, your Data shall be kept throughout the duration of the management of the incident, and thereafter for a period of three (3) to five (5) years depending on the seriousness of the incident.

The Data that is used for the purpose of sending you information concerning the offers, news and events of RIMOWA shall be kept for a period of three (3) years as from the date on which it was collected or as from your latest contact with RIMOWA. Upon expiry of this timescale, RIMOWA may get in touch with you to find out whether you wish to continue to receive information about our offers, news and events. Such Data shall be deleted within a maximum of one (1) month following any request on your part to unsubscribe.

IP addresses collected for security purposes will not be stored for longer than 10 days.

Finally, the connection logs that are collected, subject to your consent, using cookies and other trackers implemented on our Site, shall be kept in accordance with applicable laws and regulations for a period of time that does not exceed thirteen (13) months. For more details, see our Cookie Policy .


You may request at any time that we stop sending you information about our offers, news and events by using the hypertext link included to that effect in each e-mail that we send you. You can also update your preferences online in your MyRIMOWA account.


Links on this Site may take you to third-party websites that are not within our sphere of control (including via social plugins). As a result, please read the terms and conditions of use and data protection information on those websites to find out more about the collection, processing and use of (personal) information on those websites.


RIMOWA has taken reasonable technical and organizational measures to ensure the confidentiality and security of your Data and to prevent it from being deformed, damaged, destroyed, or accessed by unauthorized third parties. RIMOWA’s IT systems benefit from physical protection and firewall software. Procedures for the physical and electronic back-up of the data collected via the Site are implemented in accordance with applicable industry standards. Any RIMOWA employees who, by the nature of their duties, may have access to your Data are bound by strict confidentiality undertakings. Transactions completed via the Site are protected by SSL encryption. Please be aware, however, that no data transferred via the Internet can be 100% secure and that all information disclosed on-line can potentially be intercepted and used by persons other than the intended recipient.

However, RIMOWA cannot control all risks associated with the operation of the Internet, and draws your attention to the likelihood of risks incurred in its use and operation. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk.


By using our Site, you hereby agree to the gathering, use and disclosure of your Data as described in this Policy. This Policy sets out the professional practices in force at RIMOWA. It may be modified and updated by us from time to time. In the event of its modification or updating, the revised Policy will be published on-line via the Site with a new revision date indicated, with reference to the latest update. Please consult the Site on a regular basis in order to keep informed about any modifications or updates to RIMOWA’s practices and to this Policy. If you authorize RIMOWA to save the Data provided by you via the Site in its database, and if RIMOWA intends to disclose this information to third parties or subsidiaries in any manner not described in this Policy, RIMOWA will give you prior written notice thereof and give you the option of refusing this new usage or disclosure of your Personal Data.


If you have any queries relating to this Policy and to RIMOWA’s practices in relation to personal data protection, please do not hesitate to contact us using the “contact” page on our Site, or by email addressed to


RIMOWA Cookie Policy


Last Updated: JUNe 2018

In order to make our Site as user-friendly as possible, we – like many other renowned companies – use “cookies”.

Cookies are small text files that are sent when visiting an internet page and are stored in a user’s browser. In case the respective internet page is accessed once again, the user’s browser sends back the content of the cookies and, thus, allows for the recognition of the user. Most of the cookies we use are “session cookies” that are deleted when you end your browser session.

This Cookie Policy should be read in conjunction with our Privacy Policy and sets out how RIMOWA will use cookies in connection with the Site. Typically, cookies do not collect personal data but may be used to create a user profile. In this case, you will be informed about this in the Privacy Policy.


The cookies used on our Site are categorised, as follows:

• Cookies which are “strictly necessary” for the functionality of the Site’s platforms. These cookies are essential in order to enable users to move around the Site and use its features (e.g., c ookies which serve the purpose of identifying or authenticating our users so you do not need to log in again very time you visit the Site or cookies that temporarily store certain user entries like shopping cart content or content of an online form).

• “Functionality” cookies which allow the Site to remember choices you make and your preferences for example where you register/sign-up for events, products and/or services or to set the language or the currency.

• “Performance/Analytics” cookies which collect information about how users navigate the Site, for example, which pages users access most frequently. They identify how users interact with our Site, any errors that occur, which pages are not used often, which pages take a long time to load, which pages users tend to visit and in what order. These cookies do not collect any information which could identify you and are only used to help us improve how our Site works and understand what interests our Site’s users (e.g., clicked ad banners, visited subpages, search queries asked).

• “Targeting or advertising” cookies used to deliver adverts relevant to an identified machine or other device (not a named or otherwise identifiable person) which are tailored to interests associated with the Site activity tied to that machine or device (e.g., clicked ad banners, visited subpages, search queries asked). For example, if a cookie on a third party website recognises that a particular product was purchased from a particular device, that cookie may “talk to” marketing cookies on the Site to ensure advertisements about similar products displayed on the Site are accessed from that device. These cookies are also used to limit the number of times a user sees an advertisement as well as to help measure the effectiveness of an advertising campaign. They may also remember that the Site has been visited from a device and share that information with marketing organisations. The marketing cookies on our Site are operated by third parties with our permission. Marketing cookies are used to monitor from which advertising source a user was directed towards our Site so that we know whether it is worth us investing in that particular advertising source.

• Third Party Social Plugin Sharing Cookies in Connection with Social Plugins

Embedding Social Plugins generally has the plugins’ providers store cookies. These cookies allow our users to share information with the respective social network but also allow the network operator to identify the user and store information about the usage of the Site by the user in his/her profile. For further information please see our Privacy Policy (at sec. 3.10) [Link].


We may capture your consent to the use of certain cookies set out in this Cookie Policy when you first access the Site and if we introduce any new cookies to the Site. If so, when you first visit the Site, a banner will appear asking you to agree to the cookies that we set on the Site.

If you reject cookies, we will not set any further cookies on your device, except the “strictly necessary” cookies detailed above (including, unavoidably, a cookie to remember that you don't want any cookies set when you visit the Site).

You can usually set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is different, so look at your browser ‘Help’ menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or services on our Site.

If you agree to cookies from our Site by continuing to use the Site OR clicking "OK", we will set cookies on your device. If you wish to delete the cookies we have set on your device, you can do this via your web browser settings.


In addition to what is stated in this Cookie Policy, you can manage your preferences pertaining to cookies directly on your browser and prevent, for example, third parties from installing them on your device. In addition, through the browser preferences, you can delete previously installed cookies. Please note that by disabling all cookies, the operation of this Site may be compromised.

You can find more information as to managing cookies in their browsers by going to the following links:

In the case of services supplied by third parties, you also have the right to refuse information tracking either by consulting the third party privacy policy, using the opt-out link if provided or by directly contacting the third party.


The various cookies used by us have different retention periods, at the end of which your data will no longer be stored. However, cookies implemented on our Site shall be kept in accordance with applicable laws and regulations for a period of time that does not exceed thirteen (13) months.


Type of cookie

Cookie name

Name of application

Storage period

Functional cookie



Browser session

Functional cookie



Browser session

Functional cookie



13 months

Functional cookie



13 months

Functional cookie




Functional cookie



13 months

Functional cookie



13 months

Functional cookie




Functional cookie



13 months

Functional cookie



13 months




13 months




13 months




13 months




13 months

Third party tracking cookie



Doubleclick Floodlight Tags

13 months

Third party tracking cookie



Facebook Pixel

13 months

Third party tracking cookie



CJ Affiliate Conversion Tag

13 months




We may change this Cookie Policy from time to time in order to reflect changes in the law and/or our privacy practices. We will update the Policy accordingly and if the changes are material, we may ask you to re-consent to our use of cookies to the extent required under applicable laws.


If you have any questions about this Policy, please contact us at:

RIMOWA Distribution, Inc.

2200 W 32nd Street, Box 619024, DFW Airport, TX 75261
Phone: +1 972 691 0099