never still

no one builds a legacy by standing still

Four Icons Redefine Travel As We Know It

Sharing the personal perspectives of four global icons, RIMOWA’s cinematic campaign inspires a purposeful new era of travel.

Travel is its own book

Patti Smith x RIMOWA

Never Still - A poem by Patti Smith Never Still - A poem by Patti Smith

"Never Still" by Patti Smith

“Never Still” by Patti Smith serves as the beating heart of the anthem film. Written for RIMOWA as an ode to movement, Patti’s powerful poem captures the inherent human need to travel as we search for “new pages for our story.”

Patti Smith x RIMOWA

Listen to the poem narrated by Patti Smith

travel is its own book

Images we have captured in film in memory form its leaves

That when turned reveal a story of a life

We long to add new pages

We long to explore

We long for new sights

New noise

Unknown faces

Unentered doors

A pyramid

A towering spiral

An ancient gaze

The muscular history of past civilizations

The face of justice

We long to return

We do not look back

Never Still - A poem by Patti Smith Never Still - A poem by Patti Smith

We revisit

Places once trod in a new light

New shadows forming on architecture

On winding streets

We long to cross welcoming bridges

Connecting sea and sky and city

We are ready

To break through barriers

To don our coats

To gather provisions

To reclaim motion

To see with new eyes

The familiar

And the strange

New pages for our story

The unceasing turning of the leaves of life

Rihanna with the RIMOWA Personal Polycarbonate Crossbody Bag in Black Rihanna with the RIMOWA Personal Polycarbonate Crossbody Bag in Black

Rihanna

with the essential & personal

Rihanna Finds Clarity in Introspection

For creative powerhouse Rihanna, the past two years inspired an entirely new form of movement. Grounded in California, she took her Airstream caravan into the desert to enjoy moments of stillness and solitude away from her usually frenetic schedule.

Rihanna with the RIMOWA Personal Polycarbonate Crossbody Bag

We are ready

Patti Smith x RIMOWA

LeBron James with the RIMOWA Original Suitcase in Silver LeBron James with the RIMOWA Original Suitcase in Silver

LeBron James

With the original Silver

LeBron James Re-evaluates the Intention Behind Travel

NBA superstar LeBron James has spent his career traveling across the country surrounded by crowds of fans. With that taken away, he enjoyed the opportunity to focus more on those closest to him: his wife, his children, and the community he supports through the LeBron James Family Foundation. A medley of snapshots capture the athlete’s shifting mindset towards a more intentional way of traveling and the importance of the company he keeps on his journey.

The RIMOWA Original luggage collection

We do not look back

Patti Smith x RIMOWA

LeBron James for the RIMOWA Never Still campaign
LeBron James for the RIMOWA Never Still campaign
Patti Smith with the RIMOWA Classic Aluminum Suitcase in Black Patti Smith with the RIMOWA Classic Aluminum Suitcase in Black

Patti smith

With the classic black

Patti Smith Returns to New York with Renewed Energy

Legendary writer, performer, and visual artist Patti Smith retreated to her beach house during the pandemic, where she dreamed of traveling again. Following her journey back to the heart of New York City, she embodies the spirit of a city that continues to move forward with perseverance and creativity.

Patti Smith with the RIMOWA Classic Cabin Suitcase in Black

We long for new sights

Patti Smith x RIMOWA

Roger Federer with the RIMOWA Original Suitcase in Black Roger Federer with the RIMOWA Original Suitcase in Black

roger federer

with the original black

Roger Federer Gains A New Perspective

Record-breaking tennis champion Roger Federer has grown up on the road. After championships were canceled, this relentless pace was exchanged for a settled period in his native Switzerland that revealed the surprising power found in slowing down.

Roger Federer with the RIMOWA Original luggage collection

New pages for our story

Patti Smith x RIMOWA

Roger Federer for the RIMOWA Never Still Campaign
Roger Federer for the RIMOWA Never Still Campaign

THE POEM THAT MOVES

From Berlin to Paris, New York to London, urban locations are being given surprising new meaning with individual lines from Patti’s poem that celebrate movement.



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